Client: CSR Building Products
Date: September 2024 to present
Services: Ideation, Content Creation, Community Management, Reporting

Since September 2024, we have partnered with CSR to deliver strategic and creative social media support across three key building product brands: AFS, Cemintel, and Hebel.

Our work involves monthly social content planning and creation across Instagram, Facebook, and LinkedIn, tailored to each brand’s unique tone, audience, and market positioning. We develop everything from technical product explainers to on-site installation showcases and behind-the-scenes glimpses, helping humanise the brands and deepen engagement with architects, specifiers, and builders.

By working closely with CSR’s internal teams, we ensure that the content is not only visually engaging but also aligned with product and campaign timelines helping each brand maintain a consistent, confident presence in a competitive digital space.